The video for ‘100% Pure American Rage,’ the lead-off single from the upcoming debut album »New Southern« by Oklahoma natives & saviors of southern-infused hard rock ANTI-MORTEM, has premiered worldwide today on Vevo: The clip was shot, produced, and directed by Clark Deal of Chaotic Productions. "It's brutal but accessible," ANTI-MORTEM guitarist Zain Smith states about the album track. "It's very political. The solos are tasty. It's new-day metal, but it has a Led Zeppelin-esque guitar tone and solo. There's nothing that sounds like this song out there." The ‘100% Pure American Rage’ single is currently available for purchase on iTunes: »New Southern« will be released this year in physical & digital formats on April 15th (Europe), April 28th (U.K.), and April 29th (North America) via Nuclear Blast Entertainment. The album was produced, recorded, and mixed by the esteemed Bob Marlette (BLACK STONE CHERRY, LYNYRD SKYNYRD, SHINEDOWN, ROB ZOMBIE). "Hard rock is stagnating," assesses ANTI-MORTEM frontman Larado Romo. "We want people to think, 'Rock has balls again.' When you see us live, you will be crushed.”